Pitmark Racing Co. SHOP PITMARK ↗

PITMARK PARTNER PADDOCK

Welcome to the team.

Pitmark partnerships are bigger than one product or one kind of racer. We work with real-world drivers and teams, sim racers, leagues, tracks, promoters, creators, media and other people building racing culture. This page is your home base for getting started and knowing what Pitmark can do with you.

FIND YOUR PARTNER LANE JOIN THE DISCORD

PARTNERSHIP LANES

Not every partner needs the same deal.

Your relationship with Pitmark should fit what you actually do in racing. Some partners receive affiliate links. Some get event or league support. Some collaborate on content, products or PRT. Some do a mix. Your individual agreement always controls the exact benefits and expectations.

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REAL-WORLD RACING

Drivers & Teams

For grassroots racers, regional competitors, race teams and people putting real cars on real tracks.

Pitmark can help with
  • Driver/team spotlights and social features
  • Partner discount or affiliate programs when appropriate
  • Co-branded content and race-week promotion
  • Apparel/product collaboration opportunities
  • Connecting your story to Pitmark's racing audience
Great partner activity
  • Trackside photos and clips
  • Pitmark gear in the pits or paddock
  • Race reports, results and behind-the-scenes content
  • Tagging Pitmark when the partnership is genuinely relevant
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ORGANIZED COMPETITION

Leagues & Series

For sim leagues, racing series, organizers and communities running structured competition.

Pitmark can help with
  • League/series promotion and partner spotlights
  • Discount or affiliate programs for members
  • Race-night content and sponsored features
  • PRT league-tool opportunities where relevant
  • Cross-community events and giveaways by agreement
Great partner activity
  • Include Pitmark in partner/sponsor areas
  • Share Pitmark offers with members without spamming
  • Send race schedules, results and strong broadcast clips
  • Tell us what your league actually needs
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GRASSROOTS MOTORSPORTS

Tracks, Promoters & Events

For local tracks, event promoters, race nights, special events and organizations keeping grassroots motorsports alive.

Pitmark can help with
  • Event and venue features across Pitmark channels
  • Cross-promotion and community storytelling
  • Giveaway, merch or event-collab concepts
  • Track-focused content and local racing campaigns
  • Connecting sim-racing audiences with real racing
Great partner activity
  • Give us accurate schedules and event information
  • Share usable track/event photos and footage
  • Coordinate Pitmark presence or promotions in advance
  • Help us tell the story beyond just the winner
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CONTENT & STORYTELLING

Creators, Streamers & Media

For broadcasters, streamers, photographers, writers, video creators, podcasts and racing pages.

Pitmark can help with
  • Affiliate/discount programs where they fit
  • Early looks at products or software by agreement
  • Media assets and accurate product information
  • Cross-promotion and creator spotlights
  • Ideas for content that serves your audience
Great partner activity
  • Honest reviews and real usage
  • Short clips, broadcasts, articles and explainers
  • Clear disclosure when earning commission
  • Accuracy over hype — especially with PRT
🖥️

SIM RACING

Sim Racers & Communities

For individual sim racers, teams, community servers, coaches and groups that live in the sim-racing world.

Pitmark can help with
  • PRT access and feature collaboration when applicable
  • Affiliate/product programs
  • Community promotion and shared events
  • Technical feedback pathways
  • Race-tool content and educational features
Great partner activity
  • Real PRT footage and use cases
  • Constructive product feedback
  • Rig, race and community content
  • Reporting bugs instead of guessing around them
🤝

RACING ECOSYSTEM

Brands, Shops & Service Providers

For painters, designers, fabricators, race shops, photographers, service providers and brands that make racing better.

Pitmark can help with
  • Cross-promotion and partner features
  • Co-branded products or campaigns by agreement
  • Referral or marketplace-style opportunities
  • Introductions to relevant racing communities
  • Collaborative content around your specialty
Great partner activity
  • Show your actual work and process
  • Give Pitmark accurate service/product information
  • Create something useful for racers together
  • Keep deliverables and commercial terms clear
Don't fit neatly in one box?

Good. Racing rarely does. Email partnerships@pitmarkracing.com and tell us what you do and what a useful partnership would look like to you.

NEW PARTNER ONBOARDING

Your first-lap checklist

01

Know your lane

Start with the partner category above that best describes you. Your setup may combine more than one lane.

02

Join Pitmark Discord

Join the server and send us your Discord username. Approved partners can receive the Official Partner role and private Partner Lounge access.

03

Complete your specific setup

If your deal includes Shopify Collabs, accept the invite. If it involves a league, event, content project or another arrangement, follow the details Pitmark sent with your partnership.

04

Grab approved assets

Use the current Pitmark marks below. If you need a special format or co-branded art, ask instead of rebuilding the logo.

05

Introduce yourself

Use the Partner Lounge to tell us who you are, what you race or create, and what you're working on. It helps us spot opportunities that actually fit you.

06

Keep the relationship moving

Send strong photos, clips, schedules, results, ideas and feedback. Partnerships work best when both sides have something real to build around.

DISCORD

Know where to look

Pitmark Discord is the working paddock for partners. It's where you'll see company updates, racing conversation, public showcases and — once your role is applied — the private Partner Lounge.

#announcements

Official Pitmark Racing Co. news and important updates.

#pitmark-links

Current official links and destinations. Use these instead of old saved URLs.

#showcase

Share rigs, wins, paints, screenshots, clips, race cars and Pitmark gear with the wider community.

#partner-showcase

Public-facing home for Pitmark partners, drivers, leagues, tracks, creators and collaborators.

#race-results

Share race results and race cards — real or sim — when you've got something worth celebrating.

#community-events

Community races, events, meetups and other happenings around the racing community.

🔒 #partner-chat

Private partner discussion, coordination, questions, introductions and opportunities.

🔒 #partner-resources

Private home for current partner materials, assets, campaign notes and useful resources.

Don't see the private Partner Lounge? Email partnerships@pitmarkracing.com with your Discord username so we can check your Official Partner role.

MEDIA KIT

Approved Pitmark assets

Use these current Pitmark-provided marks instead of pulling an old logo from social media or search results. More partner assets can be added here as the program grows.

Do

Keep logo proportions intact. Give it breathing room. Use high-quality source files. Use real Pitmark products, real racing environments and real software screenshots when relevant.

Don't

Stretch, recolor, redraw, crop into the wordmark, add fake effects or alter supplied product artwork. Do not use race footage, music, logos or photos you do not have permission to use.

CONTENT PLAYBOOK

Show racing. Don't manufacture an ad.

The strongest Pitmark partner content feels like it belongs in your normal racing life. Use whatever makes sense for your lane.

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Race-night content

Track arrival, pit setup, heat races, feature night, post-race debriefs, the good nights and the ugly ones.

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Behind the scenes

Garage work, setups, repairs, travel, league admin, broadcast prep, design work and everything people normally don't see.

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Short clips

Race footage, sim clips, product use, PRT overlays, stream moments, unboxings, fit checks and reactions.

📸

Real photos

Trackside, paddock, garage, grandstands, rig, shop and race-day photos fit Pitmark better than generic stock imagery.

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Results + milestones

Wins, hard-fought finishes, first races, championship moments, big league nights and progress worth talking about.

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Your actual opinion

Talk like yourself. Tell people what you genuinely use, like, learned or want to show them.

IF YOUR DEAL INCLUDES AFFILIATE SALES

Shopify Collabs & partner codes

Affiliate tracking is one tool inside the larger Pitmark partnership program. Drivers, creators, leagues and other partners may receive a personal link or discount code when it fits the relationship.

  • Use the exact link and code assigned to you.
  • Your individual program determines your commission, customer discount and payout terms.
  • Clearly disclose when you may earn commission from a purchase.
  • Do not dump Pitmark codes onto mass coupon sites or unrelated communities.
  • Do not promise discounts, freebies or payouts that are not part of your actual program.

BEST USE OF A PARTNER CODE

Give it context.

“I wear this at the track,” “this is the gear I'm using,” or “here's the Pitmark stuff our league is working with” is stronger than dropping a naked discount code every few days.

FOR PRT / SIM-TOOL PARTNERS

Keep the software as the source of truth.

This section only applies when your Pitmark relationship includes Pitmark Racing Tools. PRT evolves quickly, so use current real app footage, overlays and features. Never recreate telemetry, standings, warnings or other app information in a way that changes what the software actually displayed.

PRT HOME ↗ REPORT / DISCUSS IN DISCORD ↗

PRT CONTENT CHECK

  • Is the footage current?
  • Are telemetry and overlays unaltered?
  • Are you describing features that actually exist?
  • If something looks broken, report it instead of guessing.

KEEP IT CLEAN

A few partner guardrails

Be clear about the relationship

You are a Pitmark partner, not an employee or official company account unless Pitmark has specifically told you otherwise.

Don't make up claims

Keep product, pricing, PRT feature, giveaway, event and promotion claims accurate and current.

Get permission

Use photos, music, race footage, logos and other intellectual property you own or have permission to use.

Ask before paid ads

Do not run paid advertising using the Pitmark name, trademarks or partner offer without approval from Pitmark.

Don't game tracking

No fake orders, self-referral schemes, coupon-site dumping or other attempts to manipulate tracked sales.

When in doubt, send it

If a co-branded graphic, promotion or claim feels questionable, send it to the Partnerships team before publishing.

QUICK ANSWERS

Partner FAQ

Does every partner get an affiliate code?

No. Affiliate sales are only one type of partnership benefit. A track, league, driver, creator or business collaboration may be structured completely differently depending on what makes sense.

Can real-world drivers and teams partner with Pitmark?

Absolutely. Pitmark is built around racing culture, not just sim racing. Grassroots drivers and teams are one of the core partnership lanes.

Can I make my own Pitmark graphics?

Yes. Keep official Pitmark marks unchanged and use assets you have permission to use. For major co-branded graphics, event art or anything that changes how Pitmark is represented, send a draft to Partnerships first.

Where do I see my affiliate stats?

If your program uses Shopify Collabs, use your Collabs creator dashboard. Your individual program controls the commission and customer offer that apply to your account.

How do I get the private Discord partner channels?

Join Pitmark Discord, then send your Discord username to Partnerships. Approved partners can be assigned the Official Partner role that unlocks the Partner Lounge.

Can Pitmark reshare my content?

Tag Pitmark and drop strong content in the appropriate Discord partner or showcase channel. If you do not want something reshared, say so when you send it.

BUILD SOMETHING WITH US

Tell us what would actually help.

Need a co-branded graphic, updated logo, event concept, driver feature, league promotion, creator campaign, product information, custom affiliate setup or PRT collaboration? Tell the Partnerships team what you're trying to accomplish.

EMAIL PARTNERSHIPS ALL PITMARK LINKS